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Uncategorized Useful Things to consider for your Website

We know you want a website that delivers a fully satisfying experience. You’re keen on going against the grain and beyond having the usual site features and pages. After all, having a website is more than just putting your business online; it’s about being there for your audience anytime and anywhere they want.

If your business is new to the technicalities of the digital world, then conceptualizing how you can maximize your potential will be a real challenge. In this article, we discuss the things you probably didn’t know are beneficial to your website’s success.

Referrals Page

There are many ways on how you can drive website traffic and increase sales for your business. You can invest in a good Search Engine Optimization (SEO) strategy, engage pay-per-click campaigns, or consider Search Engine Marketing (SEM) services. However, if none of them appeals to you, then you might want to consider a referrals page to drive in referral traffic.

In essence, referral traffic leverages on the power of word of mouth. It refers to visitors or leads that are referred by customers, employees, and so on. Having a web page that openly asks customers for a referral is a proven strategy to reach out to the same target market.

Customer Feedback

 There are clients who are eager to give their own feedback in order to shape other people’s expectations. These things make it critical to have a testimonial page where customers can submit and view opinions about your business.

Resources Page

A resources page is a page on your site that lists down helpful content and tools for your target market. It tackles a wide range of relevant topics as plenty as possible. If you’re software or a product company, you can create guides on how customers can maximize their productivity. If you’re a tech company, you can put up demos that teach how your solutions can be of help.

Having a credible resources page requires a dedicated team of seasoned writers, researchers, and experts who help your site build a brand and gain authority in the digital world.

Careers Page

In order to attract the right talent from your website, your Careers Page must have a hand in shaping potential employees’ perception of your company. A good Careers Page is engaging, displaying the company’s culture, benefits, employee testimonials, and of course, a list of job openings — everything a candidate should know. The right candidate knows what they can provide to your business.

Hence, these are some of the useful content that you can consider for your website.